Google Adsense

Google Adwords

Google is the world’s most widely used search engine. Nearly 70% of all worldwide searches are done on Google. For India, that number is a whopping 97%.

Google’s advertising network Adwords, is the world’s largest and most powerful network with a reach of over 86% of all internet users. It makes perfect sense for you to harness this massive reach and use it to expand that of your business. Advantages of Google Adwords

PPC

You only pay if someone clicks on your ad. So if someone views your ad but doesn’t click on it, you don’t pay anything.

Budget Control

Advertising budget control has never been easier. You decide how much you are willing to spend and specify an upper limit for your daily budget spend which will not be exceeded.

Target Audience

Your ad is only displayed to people who are looking for the products/services you offer. You can also target based on location, ensure they appear only to people in your city, region or country

Measurement and Analysis

This is by far the biggest advantage of Adwords. You can effectively use Google Analytics and myriad other diagnostic tools available to analyze your campaign to know what is working and what is not. This allows constant optimization of thee campaign and an eventual increase in conversions.

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